Marketing
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Marketing
Marketing Management – Greg M. & Mark J.
Marshall/Johnston’s?Marketing Management,?2e?has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.?
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organisation and its customers, clients, and partners has changed at the same level.SKU: n/a -
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Marketing
Principles and Practice of Marketing by David Jobber
Sixth Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber?s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.
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